Finding and attracting ideal customers is crucial for the success of a flower farm business. To do this, it’s important to define your ideal customer “avatar”: a singular person who represents your most perfect, loyal, and amazing customer.

Sounds silly, I know. But this is a classic marketing exercise that helps you to hone in on your marketing skills and really connect with potential customers. Understanding your ideal customer's values, preferences, and habits will help you market your flowers effectively.