Does email marketing work for flower farmers? (SFFF25)
(The Six Figure Flower Farming Podcast, Episode #25)
Episode Summary:
Spoiler alert: in this episode, Jenny discusses the critical role of email marketing in business growth, emphasizing its advantages over social media.
She shares personal experiences and statistics that highlight the effectiveness of email marketing in building customer relationships and generating revenue.
Jenny also provides practical tips on how to start and grow an email list, making a compelling case for why every business should prioritize email marketing.
Key Takeaways:
Email marketing is essential for business growth.
Social media metrics can be misleading and unhelpful.
Email lists provide direct communication with customers.
A strong email list can lead to increased revenue.
Email marketing has a higher engagement rate than social media.
Building an email list is a straightforward process.
Offering incentives can help grow your email list.
Email marketing allows for deeper customer relationships.
You own your email list, unlike social media followers.
Investing in email marketing yields significant returns.
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