3 simple ways to market your flower business (SFFF23)
(The Six Figure Flower Farming Podcast, Episode #23)
Episode Summary:
In this episode, Jenny shares her personal journey of discovering the meaning of marketing and how it applies to her flower farm business. She discusses three effective marketing techniques: collaborating with other businesses, hosting events, and utilizing email marketing. Each method is explored in detail, providing actionable insights for listeners looking to grow their own flower farm businesses. Jenny emphasizes the importance of building relationships with customers and creating a marketing plan to implement these strategies effectively.
Key Takeaways:
Marketing is simply making people aware of your business.
Collaborating with other, similar businesses can expand your audience.
Hosting events creates engagement and generates interest.
Email marketing allows direct communication with customers.
Building relationships is key to customer loyalty.
Start with simple marketing techniques when starting out, get fancy later.
Utilize local businesses for mutual promotion (win-win!)
Events can be hosted at various locations, not just your own farm.
An email list is a powerful tool for business growth.
Creating a marketing plan is essential for success.
Chapters of Interest:
00:00 Understanding Marketing Basics
03:30 Effective Marketing Techniques
08:55 Collaborating with Other Businesses
13:09 Hosting Events for Engagement
15:54 The Power of Email Marketing
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