Finding and attracting ideal customers is crucial for the success of a flower farm business. To do this, it’s important to define your ideal customer “avatar”: a singular person who represents your most perfect, loyal, and amazing customer.

Sounds silly, I know. But this is a classic marketing exercise that helps you to hone in on your marketing skills and really connect with potential customers. Understanding your ideal customer's values, preferences, and habits will help you market your flowers effectively.

In this episode, Jenny Marks introduces herself and her flower farm, Trademarks Flower Farm. She explains the purpose of her podcast and online course, Six Figure Flower Farming, which aims to help small-scale flower farmers achieve financial security and work-life balance.

Jenny shares her personal journey, discusses the importance of financial security in flower farming and the need to prioritize the business and financial aspects of running a farm in order to achieve success.

Galena of Micro Flower Farm shares her journey of starting a flower farming business and using social media for marketing. Galena discusses her approach to content creation and marketing, She also addresses changes in the Instagram algorithm and how to deal with negativity on social media.

In this conversation, Galena and Jenny discuss the impact of their work and the importance of reputation. They also talk about the challenges and rewards of being active on social media. Galena shares her perspective on the profitability of her farm.

In this conversation, Niki of Flourish Flower Farm shares her journey as a flower farmer, including reflecting on the mistakes she made, and the lessons she learned from them.

In this conversation, Jenny and Niki discuss various aspects of running a flower farm business. They talk about the importance of embracing failure and learning from mistakes, as well as the need to have grace with oneself. They also emphasize the significance of financial management in the success of a business and share their personal experiences in managing finances.