How to have a HUGE Mother’s Day as a Flower Farmer - Start Now! (SFFF44)
Mother’s Day is one of the biggest sales opportunities of the year for flower farmers. With the right strategy, it can bring in five-figure revenue and set your farm up for success for the rest of the season. But here’s the key: you have to start planning now to maximize your sales and make the most of this high-demand holiday.
In this post, I’m breaking down how to prepare for a profitable Mother’s Day—from sales strategies to marketing tips—so you can sell more flowers, reach new customers, and make this your best Mother’s Day yet!
Why Mother’s Day is a Game-Changer for Flower Farmers
The floral industry is driven by holidays, and Mother’s Day is one of the biggest. Customers are actively looking for flowers, which makes it a golden opportunity to boost revenue, attract new buyers, and gain repeat customers for the rest of the year.
At my farm, Trademarks Flower Farm, we see huge demand for flowers in May. Over Mother’s Day weekend alone, we generate multiple five figures in sales! This kind of success doesn’t happen by chance—it comes from careful planning, strategic marketing, and a mix of different sales outlets.
How to Maximize Your Mother’s Day Flower Sales
Diversify Your Sales Channels:
Don’t rely on just one sales outlet. If bad weather shuts down your farmer’s market, you could lose out on a major weekend of sales. Consider these multiple ways to sell your flowers:
Farmer’s markets
On-farm pop-up markets
Wholesale partnerships with local businesses (chocolatiers, wineries, boutiques)
Pre-orders with farm pickup
Special Mother’s Day workshops
2. Start Marketing Early
The key to big Mother’s Day sales is getting in front of customers early and often. The Marketing Rule of 7 states that customers need to see your message multiple times before making a purchase. Start now with:
Email marketing (send reminders leading up to Mother’s Day)
Social media posts (show behind-the-scenes prep and pre-order options)
Facebook ads (a small ad budget can drive big foot traffic)
3. Offer a Range of Price Points
Not everyone wants to spend $80 on an arrangement, but many customers will grab a $25 bouquet. Give customers multiple options, such as:
$25 bunches of tulips or ranunculus
$45-$55 mixed bouquets
$75+ vase arrangements
4. Leverage Mother’s Day for Long-Term Growth
Mother’s Day brings in a huge influx of new customers—so don’t let them disappear after the weekend. Make sure to:
Collect email addresses from customers for future marketing
Collaborate with other businesses to get in front of new audiences
Take notes on what sells best so you can plan even better for next year
Start Planning Now for a Successful Mother’s Day
A profitable Mother’s Day doesn’t happen overnight—it takes early preparation, strategic marketing, and smart product offerings. If you start implementing these steps now, you’ll be set up for record-breaking sales and a season full of returning customers.
