Are you focused on the wrong 80%? (SFFF42)
When it comes to running a profitable flower farm, not all efforts yield the same results. In this episode of The Six Figure Flower Farming Podcast, I break down how Pareto’s Law (also known as the 80/20 rule) helped me streamline my business, reduce overwhelm, and increase profitability.
What is Pareto’s Law?
The Pareto Principle states that 80% of outcomes come from just 20% of efforts. Originally discovered by Italian economist Vilfredo Pareto, this concept has been applied to business, time management, and even gardening. For flower farmers, identifying the most impactful crops, customers, and tasks can be a game-changer.
Applying the 80/20 Rule to Flower Farming
When I looked at my own farm, I found that:
A small percentage of flower crops generated the majority of revenue.
Just a few key sales outlets accounted for most of my sales.
Only a handful of daily tasks truly moved the needle in my business.
By cutting low-performing flower varieties, focusing on high-revenue crops, and optimizing sales strategies, I was able to increase profits while reducing unnecessary labor.
How to Implement This on Your Farm
To apply the 80/20 rule, start by analyzing your farm’s sales data, customer base, and time management. Identify what is bringing in the most profit and joy, and eliminate distractions that aren’t contributing to growth.
Learn More at the Lean Flower Farming Workshop
Want to see these systems in action? Join me for the Lean Flower Farming Workshop on July 28-29, 2025, in Clifton Springs, NY (with an optional third day focused on high-earning high tunnels).
Register now: www.trademarkfarmer.com/lean
