Galena Berkompas of Micro Flower Farm (SFFF2)
(The Six Figure Flower Farming Podcast, Episode #2)
Episode Summary:
Galena of Micro Flower Farm shares her journey of starting a flower farming business and using social media for marketing. She emphasizes the importance of focusing on gardening and growing content and avoiding controversial topics in order to maintain a positive environment online (We all need more of that!).
Galena discusses her approach to content creation and marketing, including the use of Instagram (on which she has over 600,000 followers) and email. She also addresses changes in the Instagram algorithm and how to deal with negativity on social media. Galena highlights the value of answering audience questions and the importance of work-life balance in managing social media.
In this conversation, Galena and Jenny discuss the impact of their work and the importance of reputation. They also talk about the challenges and rewards of being active on social media. Galena shares her perspective on the profitability of her farm and the importance of setting goals.
They also discuss the importance of focusing on specific flowers and analyzing market demand, along with providing gentle advice for those starting a flower farm business.
Key Takeaways:
Focus on creating content related to your niche/your customers, and avoid controversial topics to unite your audience on social media.
Utilize Instagram and email marketing to reach and engage with your target audience.
Consider the changes in the Instagram algorithm and adapt your content strategy accordingly.
Respond to audience questions and address recurring topics to provide value and build your reputation.
Maintain a healthy work-life balance and regularly evaluate the time spent on social media.
Chapters of Interest:
00:00 Introduction and Background
02:24 Approach to Social Media and Marketing
05:11 Starting a Garden and Business
08:31 Content Creation and Marketing Approach
13:21 Using Instagram and Email for Marketing
21:42 Changes in Instagram Algorithm
23:06 Dealing with Negativity on Social Media
26:26 Creating Content for Education and Marketing
29:42 Answering Audience Questions
32:16 Time Spent on Social Media
34:13 Return on Investment in Social Media
34:41 Impact and Reputation
36:04 Balancing Social Media
38:57 Being Relatable
42:13 Profitability in Farming
48:12 Investing in the Business
53:55 Focusing on Specific Flowers
59:12 Analyzing Numbers and Market Demand
01:02:20 Starting a Flower Farm Business
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