How Kate booked 29 weddings and got published in a major magazine her first year in business (SFFF24)
(The Six Figure Flower Farming Podcast, Episode #24)
Episode Summary:
Kate, the owner of Archer & Bliss Floral, shares her journey of starting a flower farm business and her success in the industry in just her first year after taking the Six Figure Flower Farming online course.
She emphasizes the importance of using locally grown and sustainable flowers, and how she communicates her values to attract customers. Kate discusses her marketing strategies, including using wedding shows and online platforms like WeddingWire and The Knot.
She also talks about the challenges of being a solo entrepreneur and the importance of setting boundaries and saying no to projects that don't align with her goals.
Kate shares her various outlets for selling her flowers, including events, collaborations, and workshops. She discusses how she landed in a major wedding magazine and gained publicity through her marketing approach.
Kate also highlights the importance of investing in education, such as the Six Figure Flower Farming online course, as well as the value of learning from mistakes and continuously improving systems. She encourages aspiring flower farmers to believe in themselves and find their passion.
Key Takeaways:
Communicating your values and story can attract customers who resonate with your mission.
Setting boundaries and saying no to projects that don't align with your goals is important for maintaining quality and focus.
Collaborating with other businesses, such as local florists, can expand sales opportunities.
Flexibility and adaptability are key in running a successful business. Find multiple outlets for selling your flowers, such as events, collaborations, and workshops.
Invest in education and accountability to learn and grow your business.
Learn from your mistakes and continuously improve your systems.
Believe in yourself and find your passion to create a successful flower farming or florist business.
Chapters of Interest:
02:25 Starting Archer & Bliss Floral
08:27 Telling Your Story and Communicating Values
11:13 Setting Goals and Being Flexible
13:07 How to Market Flowesr As an Introvert
20:06 Exploring Different Outlets for Selling Flowers
22:26 Landing in a Major Wedding Magazines Through Marketing
33:10 The Value of Education and Accountability
37:31 Learning from Mistakes and Improving Systems
41:12 Believing in Yourself and Finding Your Passion
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