How Heather achieves a 90% customer retention rate and was able to bring her husband on the farm (SFFF26)

(The Six Figure Flower Farming Podcast, Episode #26)

Episode Summary:

Summary

In this conversation, Jenny speaks with Heather and John from Brook Blossom Flower Farm about their journey into flower farming, the challenges they faced, and the strategies they implemented to build a successful business.

They discuss the importance of thoughtful growth, customer relationships, marketing strategy to achieve a high customer retention rate, and the impact of the Six Figure Flower Farming course on their operations.

The couple shares insights on running a flower CSA, the significance of email marketing, and lessons learned from transitioning to farming together.

Key Takeaways:

• A structured approach to business planning is crucial for success.

• Customer relationships are key to retaining CSA members and customers

• Email marketing is more effective than social media for customer engagement.

• Growing slow allows for thoughtful and sustainable business practices.

• Keeping track of sales data helps in making informed decisions.

• Investing in customer experience can lead to higher retention rates.

• Continuous learning and adaptation are vital in farming.

Chapters of Interest:

08:44 Starting the Flower Farm Journey

19:15 Bringing John to Work on the Farm

23:14 Growing Slow: A Thoughtful Approach

40:39 Building a Successful CSA Program and Customer Retention

55:30 The Importance of Customer Relationships

01:05 Lessons from the Six Figure Flower Farming Course

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