How this farmer earned $100k this year (SFFF28)
(The Six Figure Flower Farming Podcast, Episode #28)
Episode Summary:
In this engaging conversation, Jenny interviews Jennifer Kouvant, a successful flower farmer from Six Duchess Farm.
They discuss Jennifer's journey into flower farming, the challenges and successes she has faced, and the importance of community and education in the farming industry. Jennifer shares insights on sales strategies, the significance of having a concrete plan, and the unique aspects of her farm, including winter tulips.
The conversation emphasizes the role of farmers as ambassadors for small farms and the joy of connecting with customers through flowers.
Jennifer also highlights the importance of investing in education, such as the Six Figure Flower Farming online course.
Key Takeaways:
Jennifer's success was influenced by taking the Six Figure Flower Farming course.
Building a customer base takes time and consistency.
Winter tulips have become a unique selling point for the farm.
Setting clear, measurable goals is crucial for success.
Community support and networking are vital for farmers.
Farmers should know their worth and seek valued partnerships.
Education and sharing knowledge with customers is essential.
Investing in courses like the Six Figure Flower Farming course can get farmers massive results.
Chapters of Interest:
01:32 Jennifer's Farm and Sales Outlets
08:25 Jennifer's Experience with Jenny's Course
16:12 The Importance of a Concrete Plan
22:29 The Rewards and Challenges of Winter Farming
27:44 Starting Small and Testing Ventures
29:01 Focusing on Unique Crops
36:27 Building a Strong Support System in the Farming Community
41:54 Educating Customers about the Importance of Local Farming
46:42 Diversifying Sales Channels for Long-Term Success
52:56 Staying True to Yourself as a Flower Farmer
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