How this farmer quit her 9-5 for full-time flower farming (SFFF20)

(The Six Figure Flower Farming Podcast, Episode #20)

Episode Summary:

Brooke Palmer of Jenny Creek Flowers, discusses her journey of quitting her full-time teaching job to pursue her passion for farming. She shares the challenges she faced while balancing her job, family, and farm, and the steps she took to achieve her goal.

Brooke emphasizes the importance of market research, building a customer base, and investing in herself through education. She also highlights the significance of organization and standard operating procedures in maximizing efficiency and reducing stress in order to createa a sustainable business she loves.

Overall, Brooke's story showcases the dedication and determination required to build a successful business while maintaining a fulfilling lifestyle. In this conversation, Jenny and Brooke discuss the importance of organization and standard operating procedures (SOPs) in running a successful flower farming business, highlight the benefits of being organized, increasing productivity, and the ability to delegate tasks to employees.

Brooke shares her experience of hiring an employee and how SOPs have helped her in training and ensuring the smooth running of her business. They also emphasize the importance of investing in education and continuously learning new skills to improve and grow the business. The conversation concludes with advice on marketing and building relationships with customers.

Key Takeaways:

  • Investing in education and continuous learning can accelerate business growth.

  • Organization and standard operating procedures help maximize efficiency and reduce stress.

  • Building a business should be centered around creating a fulfilling lifestyle. Being organized and having standard operating procedures (SOPs) in place can greatly improve productivity and efficiency in a flower farming business.

  • Hiring employees can help hold you accountable and allow you to delegate tasks, freeing up time for important business activities.

  • Investing in education and continuously learning new skills is crucial for success in the flower farming industry.

  • Building relationships with customers and focusing on serving their needs is key to successful marketing.

Chapters of Interest:

06:18 Feelings and Emotions about Quitting A Full Time Job For Flower Farming

07:06 Balancing A Full-Time Job and Side Business

09:08 Deciding to Quit and Taking the Leap

11:06 Being a Better Teacher and Commitment to Business Goals

14:20 The Goal of Farming Full-Time

17:52 Steps to Achieve the Goal Of Farming Full-Time

20:53 Takeaways from The Six-Figure Flower Farming Course

23:38 Efficiency and Organization

24:57 Creating a Lifestyle Business

25:35 Hiring Employees and Delegating Tasks

29:49 Investing in Education and Continuous Learning

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This one process will help you avoid costly mistakes (SFFF21)

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What you need to know to make your flower business official (SFFF19)