This one process will help you avoid costly mistakes (SFFF21)
(The Six Figure Flower Farming Podcast, Episode #21)
Episode Summary:
In this episode, Jenny discusses her end-of-year flower farm business review process, which consists of a 10-step system designed to help farmers reflect on the past season and plan for the upcoming one.
She emphasizes the importance of evaluating financial and production goals, analyzing performance against projections, and creating actionable lists to improve business operations. Jenny shares her personal experiences and insights, encouraging listeners to adopt a structured approach to their own farming businesses and continue improving.
Key Takeaways:
Running into the same problems year after year is common.
An end-of-year review helps avoid repeating mistakes.
Reflection is crucial before the season ends.
Financial dreams and goals should be clearly defined.
Production goals should align with personal enjoyment.
Analyzing projected vs actual reports is essential for growth.
Creating a stop, keep, and start doing list aids in improvement.
Achievements and disappointments should be documented for clarity.
Planning for the next year should follow the review process.
A structured approach leads to exceeding business goals.
Chapters of Interest:
02:45 The Importance of End-of-Year Review and Planning
04:55 The Crucial Role of Farm Business Planning
09:37 Setting Financial and Production Goals
12:22 Analyzing Performance: Projected Versus Actual Reports
15:34 Improving Business Processes: Stop Doing/Keep Doing/Start Doing List
18:54 Reflecting on Achievements and Disappointments
21:25 Creating a Concrete Plan: Marketing, Crop and Production, Marketing and Communication, and Business Plans
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