Navigating cut flower pricing part one (SFFF34)

(The Six Figure Flower Farming Podcast, Episode #34)

Episode Summary:

In this episode, Jenny dives into the complexities of flower pricing in the cut flower industry, discussing the importance of understanding costs, industry standards, and pricing strategies.

She emphasizes the need for flower farmers to know their production costs to set profitable prices and navigate the market effectively.

The conversation covers various aspects of pricing, including how to calculate break-even points and the impact of local markets on pricing strategies.

Key Takeaways

  • Flower pricing can be tricky to navigate.

  • Understanding your costs is crucial for setting prices.

  • Industry standards can guide but shouldn't limit your pricing.

  • Economies of scale affect pricing in the flower industry.

  • Local market conditions may influence what you can charge.

  • Record keeping is essential for understanding costs.

  • Markup is necessary to ensure profitability.

  • Prices vary widely based on production costs and market demand.

  • The next episode (#33) will cover pricing strategies and external factors.

Chapters of Interest

00:00 Understanding Flower Pricing Basics

01:38 Industry Standards and Pricing Strategies

05:41 Cost of Production: The Foundation of Pricing

10:22 Calculating Break Even Costs and Profit Margins

19:47 Final Thoughts and Next Steps

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Navigating cut flower pricing part two (SFFF35)

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Win-Win Relationships For Farmers & Florists with Ellen Frost of Local Color Flowers (SFFF33)