5 Steps To Plan Your Best Year Yet (SFFF31)

(The Six Figure Flower Farming Podcast, Episode #31)

Episode Summary:

In this episode of the Six Figure Flower Farming Podcast, Jenny discusses the critical importance of business and crop planning for flower farming success. She shares her step-by-step process for creating a solid business plan, including financial projections, sales strategies, production planning, greenhouse management, and marketing tactics. Jenny emphasizes the need for a structured approach to avoid common pitfalls and ensure profitability in the flower farming business.

Key Takeaways:

  • Business planning is essential for success in flower farming.

  • Having a concrete plan helps achieve business goals.

  • Financial projections guide revenue and profit expectations.

  • Sales projections help set weekly targets for sales outlets.

  • Creating a production plan prevents over or underproduction.

  • Greenhouse planning is crucial for timely seed starting.

  • A marketing plan is necessary to promote and sell flowers effectively.

  • Tracking past performance aids in making informed decisions.

Chapters of Interest:

00:00 The Importance of Business Planning

05:30 Steps to Effective Crop Planning

10:34 Financial Projections and Revenue Goals

20:10 Creating a Production Plan and Field Map

29:41 Greenhouse Planning and Seed Starting

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How to get time back for money-making tasks (with real labor numbers from our farm) (SFFF32)

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The 2024 numbers are in: flower profitability 101 (SFFF30)