5 Steps To Plan Your Best Year Yet (SFFF31)
(The Six Figure Flower Farming Podcast, Episode #31)
Episode Summary:
In this episode of the Six Figure Flower Farming Podcast, Jenny discusses the critical importance of business and crop planning for flower farming success. She shares her step-by-step process for creating a solid business plan, including financial projections, sales strategies, production planning, greenhouse management, and marketing tactics. Jenny emphasizes the need for a structured approach to avoid common pitfalls and ensure profitability in the flower farming business.
Key Takeaways:
Business planning is essential for success in flower farming.
Having a concrete plan helps achieve business goals.
Financial projections guide revenue and profit expectations.
Sales projections help set weekly targets for sales outlets.
Creating a production plan prevents over or underproduction.
Greenhouse planning is crucial for timely seed starting.
A marketing plan is necessary to promote and sell flowers effectively.
Tracking past performance aids in making informed decisions.
Chapters of Interest:
00:00 The Importance of Business Planning
05:30 Steps to Effective Crop Planning
10:34 Financial Projections and Revenue Goals
20:10 Creating a Production Plan and Field Map
29:41 Greenhouse Planning and Seed Starting
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