The 2024 numbers are in: flower profitability 101 (SFFF30)
(The Six Figure Flower Farming Podcast, Episode #30)
Episode Summary:
In this episode of the Six Figure Flower Farming Podcast, Jenny discusses the profitability of flower farming, sharing insights from her own farm's data. She highlights the importance of tracking sales and expenses, understanding which crops yield the most revenue and profit, and the significance of customer demand in crop selection.
Jenny also emphasizes the need to analyze both revenue and profitability to make informed decisions for future growth. The Six Figure Flower Farming online course delves deeper into these topics.
Key Takeaways:
50% of total revenue comes from just two crops on Jenny’s farm
80% of total revenue is generated by only six flower crops
Understanding Pareto's Law can help focus efforts on the most profitable crops.
Tracking sales and expenses is crucial for determining profitability.
Revenue alone doesn't indicate how profitable a crop is after expenses.
Jenny’s Ranunculus are top grossing but not the most profitable per square foot.
Jenny’s Snapdragons yield high profits per square foot and are grown extensively.
Jenny’s Dahlias require significant labor but contribute to overall revenue.
Customer demand should guide crop selection and sales strategies.
Chapters of Interest:
05:48 Tracking Sales and Expenses
13:29 Understanding Overhead Costs
19:14 Customer Demand and Crop Selection
24:50 Future Strategies for Flower Sales
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