SEO & Marketing with Fran Parrish of Heirloom Soul Florals (SFFF06)
(the Six Figure Flower Farming Podcast, Episode #06)
Episode Summary:
In this conversation, Jenny and Fran Parrish of Heirloom Soul Florals discuss their experiences as flower farmers, marketing, SEO (search engine optimization), the different sales outlets they utilize and more. They talk about their respective farms, the types of flowers they grow, and the sales channels they focus on, such as weddings, events, and selling to florists. They also touch on the challenges of finding the right balance between growing a variety of flowers and focusing on a few high-demand crops. Additionally, they discuss the importance of understanding their own strengths and preferences when it comes to running their businesses. In this conversation, Fran Parish shares tips and tricks for obtaining wedding clients and marketing a business. She emphasizes the importance of showcasing work on social media platforms like Instagram and using relevant hashtags to increase visibility. Fran also discusses the significance of collecting and displaying client reviews, both on her website and social media. She highlights the role of search engine optimization (SEO) in driving traffic to her website and offers insights into keyword research tools like UberSuggest and AnswerThePublic. Fran emphasizes the need for self-reflection and understanding one's skills, experience, and financial needs before starting a business.
Key Takeaways:
Finding the right balance between growing a variety of flowers and focusing on a few high-demand crops is crucial for flower farmers.
Understanding one's own strengths and preferences is important when deciding on sales outlets and the types of flowers to grow.
Perennials can be a sustainable and low-maintenance option for flower farmers, providing both ecological benefits and a consistent supply of flowers.
Dealing with pests, such as voles, can be a significant challenge for flower farmers and requires proactive measures to protect crops.
Showcase your work on social media platforms like Instagram and use relevant hashtags to increase visibility.
Collect and display client reviews on your website and social media to build credibility and attract potential clients.
Utilize search engine optimization (SEO) techniques to improve your website's visibility on search engines like Google.
Conduct keyword research to identify the words and phrases people are searching for and incorporate them into your website content.
Blogging can be a useful tool for driving traffic to your website and promoting your products or services.
Consider the financial implications, your personal skills and experience before starting a business.
Chapters of Interest:
08:16 Choosing wedding and event sales
16:08 Balancing variety and focus in flower farming
33:41 Obtaining wedding clients and marketing your business
46:53 Driving traffic with SEO and keywords
59:36 Financial considerations fefore starting a business
Want to listen to this episode instead?
Subscribe now in your favorite podcast player:
Apple | Spotify | Pandora
Did you like this episode? Leave us a review on Apple and we’ll be FORVER grateful! <3