Growers School: The On-Farm Workshop

Grow Your Flower Farm Into a Money Making Business

An immersive, in-person learning program for driven flower growers to scale their farm into a profitable business and life they love.

This workshop takes place once every summer.

UPDATE: SOLD OUT FOR 2024

NEXT WORKSHOP: Summer of 2025 (exact dates will be announced soon)


You’ll join other farmers at Trademarks Flower Farm, located in Clifton Springs, NY where you will learn the skills, techniques, and systems you need to grow your farm from nothing to a flourishing, profitable, and streamlined business.

You’ll gain hands-on training to learn how to set up your business for success from the start and turn a major profit on one acre or less. This is a comprehensive, one-of-a-kind workshop. We don’t know of anyone else offering this type of course: you can’t get this type of hands-on experience elsewhere.

If you have felt completely overwhelmed with information and are anxious about the investments of starting a flower farm, this is the right place to learn.

If you have the drive to make this work but have no clue where to start, we’ll guide you through the process to create a unique action plan. You’ll learn exactly what is needed, how to grow flowers commercially &efficiently, and how to get set your business up correctly.

If you have a lack of direction, and need clarity on actionable steps to start a profitable flower-growing business and a life you love, we’ll teach you how to make a concrete plan to live a life on your own terms.

If you desperately want to do something that you love and makes you happy, that DOESN’T involve the mundane 9-5 lifestyle, you will learn exactly how.

If you are frustrated at your lack of knowledge about the flower business in general, you’ll learn how to navigate that, select the right sales outlets for you, and thrive in your own local market.

Life on a small farm absolutely can provide financial stability for you and your family, but only if you have the business skills to make it happen. You can leave a job you hate and spend your days doing work that is fulfilling and rewarding instead.

During this workshop, you’ll gain firsthand, practical experience with farming practices like small-scale growing efficiencies that will skyrocket profits, key factors to success, and also will get insider knowledge on flower marketing and sales. You’ll get personalized Q&A sessions, where you’ll be able to ask as many questions as you can come up with.

Perhaps most importantly, in a world where everything has shifted to lonely, online learning: The in-person format of this workshop is life-changing. You’ll forge relationships with other growers that will serve as your support group and flower community. Your “flower friends” will become your biggest advocates - something that is near impossible to do through an online course. The hands-on experience you gain will propel you lightyears ahead of the competition.

Convert your hobby into a legitimate career

  • Walk away with a concrete plan of actionable steps to grow your hobby into a profitable business you love

  • Create a plan to increase profits or leave a job you hate

  • Learn tools, systems, and resources that will fast-track your skills and save you years of time & effort

  • Streamline your sales outlets, products, and profits

  • Learn specific farming techniques you need to be efficient, scale your farm, and succeed

  • Get training in vital marketing and sales strategies

  • Full access to invaluable information systems and templates

  • Forge indispensable relationships within a community of like-minded flower nerds and growers

  • Learn advanced management techniques through expert tutorials

  • Gain support for your dreams and the confidence you need to pursue them

  • Learn strategies to turn a profit, even if you’re building your farm on a shoestring budget

  • Tour a legitimate successful small-scale flower farm in action

Workshop Schedule

This full-immersion FLOWER farming workshop runs for two days at trademarks flower farm in Clifton Springs, New York on MONDAY JULY 15 & TUESDAY JULY 16, 2024.

UPDATE: WORKSHOP IS SOLD OUT FOR 2024.


What’s covered:

Learn about what’s included in this one-of-a-kind workshop:

 

Farm Business:

  • Exclusive Farm Tour of Trademarks Flower Farm

  • Sales Outlets & Marketing

  • Business Planning

  • Record Keeping Essentials

  • Analyzing & increasing profitability

  • Business Marketing & Customer Base 101

  • Professional Networking & Relationship Building



 

Growing Techniques:

  • Pest & Disease Management

  • Water Management & Irrigation Basics

  • Propagation, Seed Starting & Greenhouse Design

  • Efficient Multi-faceted Weed Management

  • Harvest Efficiencies

  • Post-Harvest Standard Operating Procedures

  • Special Considerations

Hoop House / High Tunnel Growing & Management:

  • How to Massively Increase Profits With Hoop houses

  • Hoop house Structures, Design, Costs, Considerations

  • Hoop house Water & Ventilation Management

  • Hoop house Soil & Weed Management

  • Hoop house Pest and Disease Management

  • Most Profitable Flowers For Hoop house Production

  • Crop Scheduling / Season Extension

  • Overwintering & Frost Cloth Management

 

Bonus Materials

Additional Bonus Resources include:

  • Lists of reliable plant, plug, seed, material, and tool suppliers

  • Technical guides

  • Spreadsheets

  • Record keeping templates

  • Post-harvest handling cheat-sheets

  • And other take-home information


About The Teacher

Jenny Marks is owner of Trademarks Flower Farm, a thriving & profitable 1 -acre flower farm located in the beautiful Finger Lakes Region of NY state.

Jenny grew up on a farm, but despite being involved in many different aspects of agriculture over her lifetime, she struggled to get her business off the ground for YEARS.

Finally realizing that she needed more than just quality flowers to build a profitable business, she began to obsessively read and research over many years in order the gain the knowledge that eventually led her to the thriving, small-scale business she has today.

She’s since developed a system where you can create your own concrete, actionable plan to achieve a profitable farm and life you love - even if you plan to transition to full-time flower growing one day.

In this one-of-a-kind, comprehensive flower business workshop, she is thrilled to teach the skills, tools, and systems she wishes she had back when she first started. Once Jenny figured out the business skills she needed, she quickly grew her farm from from a blank disaster to a thriving operation with 6 hoop houses, a heated propagation greenhouse, an equipment storage barn, fenced-in livestock pastures, and a brand new flower processing barn and design studio space.

You can achieve this, too.

Jenny started her flower farm as a side-hustle, and grew it to the place where it could replace her full-time income (all while remaining completely debt free, aside from the mortgage). She encourages beginning farmers to take the same approach, and teaches students the necessary skills to grow professionally and begin earning profits they deserve.

Jenny started teaching this workshop because she understands how difficult it can be to find a clear direction when you’re first starting out, and knows how much of a struggle it can feel to get a new flower business of the ground. Whether you plan to grow a small-scale profitable farm as a side-hustle, or want to grow it into a full-time business, you’ll learn the exact skills you need to achieve this with clear direction and without overwhelm, anxiety, or doubt.


This Workshop Is Designed For:

  • Beginning farmers with a dream to grow their farm into a profitable full-time or part-time business

  • Experienced growers wishing to improve farm productivity, effectiveness, efficiency, or profits

  • Growers that feel beyond ready to take the leap and move their business to the next level

  • Farmers who want to build a meaningful, profitable business they love without overwhelm

This workshop is NOT for people who:

  • Want legal, tax, or business structure advice (call yo’ lawyer for that, please)

  • Are looking for a “get rich quick” business model. Farming requires grit, tenacity, risk, discernment, and A TON of hard work over time

  • Are afraid of hard work, dedication, and the trade-offs it takes to succeed in farming and small-scale business

  • Want to learn the basics of cut flower growing

Space is limited to only 15 participants and spots will sell out quickly

Flower Farming Workshop


Testimonials:


FREQUENTLY ASKED QUESTIONS

When does the workshop take place?

The workshop takes place for two full days once per summer. 2025 dates will be announced soon. Sign up to get notified here.

Where is the workshop located?

At Trademarks Flower Farm: 654 Larue Road, Clifton Springs, NY 14432

When can I sign up?

Registration will open in January 2024, and closes when spots sell out (spots are limited).

Are meals included?

Yes! A light breakfast with basic refreshments and a boxed lunch is included on both Monday and Tuesday. Dinners are on your own.

Is lodging included?

No. All participants will have the option to book their own lodging according to their personal preferences. The finger lakes region of NY is a beautiful place to visit! When you sign up, you’ll receive a guide with recommended lodging options nearby, plus restaurants, places to visit, and other tourism information.

Are travel costs included?

No. Individuals are responsible for their own transportation costs to and from Trademarks Flower Farm.

Can I Register for only one day of the TWO-day workshop?

No, if you register for the workshop you are registering for the full two day schedule. We expect students to attend the entire workshop in order to acquire the complete benefits of the course syllabus.

Do you offer refunds if I decide I no longer want to attend?

No, all registration fees are final. There are no refunds or exchanges for any reason once you have purchased a spot to attend.

which should I choose, the six figure farming online course or the in-person workshop?

The online version of Six Figure Farming is focused mainly on diving deep into business skills such as analyzing profits, marketing, and sales. The in-person workshop version of Six Figure Farming is focused mainly on profitable growing techniques and hoop house growing for increased profits.