Growers School: The On-Farm Workshop
Grow Your Flower Farm Into a Money Making Business
An immersive, in-person learning program for driven flower growers to scale their farm into a profitable business and life they love.
This workshop takes place once every summer.
UPDATE: SOLD OUT FOR 2024
NEXT WORKSHOP: Summer of 2025 (exact dates will be announced soon)
You’ll join other farmers at Trademarks Flower Farm, located in Clifton Springs, NY where you will learn the skills, techniques, and systems you need to grow your farm from nothing to a flourishing, profitable, and streamlined business.
You’ll gain hands-on training to learn how to set up your business for success from the start and turn a major profit on one acre or less. This is a comprehensive, one-of-a-kind workshop. We don’t know of anyone else offering this type of course: you can’t get this type of hands-on experience elsewhere.
If you have felt completely overwhelmed with information and are anxious about the investments of starting a flower farm, this is the right place to learn.
If you have the drive to make this work but have no clue where to start, we’ll guide you through the process to create a unique action plan. You’ll learn exactly what is needed, how to grow flowers commercially &efficiently, and how to get set your business up correctly.
If you have a lack of direction, and need clarity on actionable steps to start a profitable flower-growing business and a life you love, we’ll teach you how to make a concrete plan to live a life on your own terms.
If you desperately want to do something that you love and makes you happy, that DOESN’T involve the mundane 9-5 lifestyle, you will learn exactly how.
If you are frustrated at your lack of knowledge about the flower business in general, you’ll learn how to navigate that, select the right sales outlets for you, and thrive in your own local market.
Life on a small farm absolutely can provide financial stability for you and your family, but only if you have the business skills to make it happen. You can leave a job you hate and spend your days doing work that is fulfilling and rewarding instead.
During this workshop, you’ll gain firsthand, practical experience with farming practices like small-scale growing efficiencies that will skyrocket profits, key factors to success, and also will get insider knowledge on flower marketing and sales. You’ll get personalized Q&A sessions, where you’ll be able to ask as many questions as you can come up with.
Perhaps most importantly, in a world where everything has shifted to lonely, online learning: The in-person format of this workshop is life-changing. You’ll forge relationships with other growers that will serve as your support group and flower community. Your “flower friends” will become your biggest advocates - something that is near impossible to do through an online course. The hands-on experience you gain will propel you lightyears ahead of the competition.
Convert your hobby into a legitimate career
Walk away with a concrete plan of actionable steps to grow your hobby into a profitable business you love
Create a plan to increase profits or leave a job you hate
Learn tools, systems, and resources that will fast-track your skills and save you years of time & effort
Streamline your sales outlets, products, and profits
Learn specific farming techniques you need to be efficient, scale your farm, and succeed
Get training in vital marketing and sales strategies
Full access to invaluable information systems and templates
Forge indispensable relationships within a community of like-minded flower nerds and growers
Learn advanced management techniques through expert tutorials
Gain support for your dreams and the confidence you need to pursue them
Learn strategies to turn a profit, even if you’re building your farm on a shoestring budget
Tour a legitimate successful small-scale flower farm in action
Workshop Schedule
This full-immersion FLOWER farming workshop runs for two days at trademarks flower farm in Clifton Springs, New York on MONDAY JULY 15 & TUESDAY JULY 16, 2024.
UPDATE: WORKSHOP IS SOLD OUT FOR 2024.
What’s covered:
Learn about what’s included in this one-of-a-kind workshop:
Farm Business:
Exclusive Farm Tour of Trademarks Flower Farm
Sales Outlets & Marketing
Business Planning
Record Keeping Essentials
Analyzing & increasing profitability
Business Marketing & Customer Base 101
Professional Networking & Relationship Building
Growing Techniques:
Pest & Disease Management
Water Management & Irrigation Basics
Propagation, Seed Starting & Greenhouse Design
Efficient Multi-faceted Weed Management
Harvest Efficiencies
Post-Harvest Standard Operating Procedures
Special Considerations
Hoop House / High Tunnel Growing & Management:
How to Massively Increase Profits With Hoop houses
Hoop house Structures, Design, Costs, Considerations
Hoop house Water & Ventilation Management
Hoop house Soil & Weed Management
Hoop house Pest and Disease Management
Most Profitable Flowers For Hoop house Production
Crop Scheduling / Season Extension
Overwintering & Frost Cloth Management
Bonus Materials
Additional Bonus Resources include:
Lists of reliable plant, plug, seed, material, and tool suppliers
Technical guides
Spreadsheets
Record keeping templates
Post-harvest handling cheat-sheets
And other take-home information
About The Teacher
Jenny Marks is owner of Trademarks Flower Farm, a thriving & profitable 1 -acre flower farm located in the beautiful Finger Lakes Region of NY state.
Jenny grew up on a farm, but despite being involved in many different aspects of agriculture over her lifetime, she struggled to get her business off the ground for YEARS.
Finally realizing that she needed more than just quality flowers to build a profitable business, she began to obsessively read and research over many years in order the gain the knowledge that eventually led her to the thriving, small-scale business she has today.
She’s since developed a system where you can create your own concrete, actionable plan to achieve a profitable farm and life you love - even if you plan to transition to full-time flower growing one day.
In this one-of-a-kind, comprehensive flower business workshop, she is thrilled to teach the skills, tools, and systems she wishes she had back when she first started. Once Jenny figured out the business skills she needed, she quickly grew her farm from from a blank disaster to a thriving operation with 6 hoop houses, a heated propagation greenhouse, an equipment storage barn, fenced-in livestock pastures, and a brand new flower processing barn and design studio space.
You can achieve this, too.
Jenny started her flower farm as a side-hustle, and grew it to the place where it could replace her full-time income (all while remaining completely debt free, aside from the mortgage). She encourages beginning farmers to take the same approach, and teaches students the necessary skills to grow professionally and begin earning profits they deserve.
Jenny started teaching this workshop because she understands how difficult it can be to find a clear direction when you’re first starting out, and knows how much of a struggle it can feel to get a new flower business of the ground. Whether you plan to grow a small-scale profitable farm as a side-hustle, or want to grow it into a full-time business, you’ll learn the exact skills you need to achieve this with clear direction and without overwhelm, anxiety, or doubt.
This Workshop Is Designed For:
Beginning farmers with a dream to grow their farm into a profitable full-time or part-time business
Experienced growers wishing to improve farm productivity, effectiveness, efficiency, or profits
Growers that feel beyond ready to take the leap and move their business to the next level
Farmers who want to build a meaningful, profitable business they love without overwhelm
This workshop is NOT for people who:
Want legal, tax, or business structure advice (call yo’ lawyer for that, please)
Are looking for a “get rich quick” business model. Farming requires grit, tenacity, risk, discernment, and A TON of hard work over time
Are afraid of hard work, dedication, and the trade-offs it takes to succeed in farming and small-scale business
Want to learn the basics of cut flower growing
Space is limited to only 15 participants and spots will sell out quickly
Testimonials:
FREQUENTLY ASKED QUESTIONS
When does the workshop take place?
The workshop takes place for two full days once per summer. 2025 dates will be announced soon. Sign up to get notified here.
Where is the workshop located?
At Trademarks Flower Farm: 654 Larue Road, Clifton Springs, NY 14432
When can I sign up?
Registration will open in January 2024, and closes when spots sell out (spots are limited).
Are meals included?
Yes! A light breakfast with basic refreshments and a boxed lunch is included on both Monday and Tuesday. Dinners are on your own.
Is lodging included?
No. All participants will have the option to book their own lodging according to their personal preferences. The finger lakes region of NY is a beautiful place to visit! When you sign up, you’ll receive a guide with recommended lodging options nearby, plus restaurants, places to visit, and other tourism information.
Are travel costs included?
No. Individuals are responsible for their own transportation costs to and from Trademarks Flower Farm.
Can I Register for only one day of the TWO-day workshop?
No, if you register for the workshop you are registering for the full two day schedule. We expect students to attend the entire workshop in order to acquire the complete benefits of the course syllabus.
Do you offer refunds if I decide I no longer want to attend?
No, all registration fees are final. There are no refunds or exchanges for any reason once you have purchased a spot to attend.
which should I choose, the six figure farming online course or the in-person workshop?
The online version of Six Figure Farming is focused mainly on diving deep into business skills such as analyzing profits, marketing, and sales. The in-person workshop version of Six Figure Farming is focused mainly on profitable growing techniques and hoop house growing for increased profits.