Simple ways to find and attract your ideal customer (SFFF17)
(The Six Figure Flower Farming Podcast, Episode #17)
Episode Summary:
Finding and attracting ideal customers is crucial for the success of a flower farm business. To do this, it’s important to define your ideal customer “avatar”: a singular person who represents your most perfect, loyal, and amazing customer.
Sounds silly, I know. But this is a classic marketing exercise that helps you to hone in on your marketing skills and really connect with potential customers.
Understanding your ideal customer's values, preferences, and habits will help you market your flowers effectively. Collaborating with other businesses that your ideal customer loves and offering lead magnets, such as discounts or freebies, can help attract new customers. It is also important to get your business in front of people's eyes through various marketing efforts and platforms.
Tune into this episode of the six figure flower farming podcast to learn more!
Key Takeaways:
Your business's purpose is to serve your customers, so it is important to find and attract the right customers for your flower farm business.
Defining your ideal customer avatar helps you understand their values, preferences, and habits, which in turn helps you market your products effectively.
Collaborating with other businesses that your ideal customer loves and offering lead magnets can help attract new customers.
Getting your business in front of people's eyes through various marketing efforts and platforms is crucial for attracting customers.
Chapters of Interest:
00:00 The Importance of Customers for a Flower Farm Business
01:59 Defining Your Ideal Customer Avatar
15:27 Collaborating With Businesses Your Ideal Customer Loves
21:49 Getting Your Business in Front of People's Eyes
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