LeeAnn Huber of Coseytown Flowers (SFFF8)

(The Six Figure Flower Farming Podcast, Episode #8)

Episode Summary:

LeeAnn Huber of Coseytown Flowers shares her journey of specializing in dahlias and the different phases of her business. She emphasizes the importance of solving problems in the market and finding gaps that can be filled with innovative solutions, and discusses the significance of looking outside the industry for inspiration and conducting market research to identify opportunities.

LeeAnn highlights the need for industry leaders and incentives to support focused entrepreneurs, the importance of customer focus and the potential for innovation in the cut flower market.

In this conversation, LeeAnn shares her insights and experiences as a flower farmer and business owner, the unique opportunities in the cut flower industry, such as the ability to sell directly to consumers and the low barriers to entry. She also highlights the need for balance as a family woman and business owner, and the importance of asking for help and accepting support.

Finally, Jenny and LeeAnn talk about the difference between working on the business and working in the business, and the value of personal financial health for business success.

Key Takeaways:

  • Specializing in a specific niche can be beneficial for a business and may require a process of discovery and experimentation.

  • Solving problems and filling gaps in the market can lead to innovative business ideas and success.

  • Looking outside the industry for inspiration and conducting market research can help identify opportunities for innovation.

  • Focus and elimination are important for business innovation, and industry leaders and incentives can support focused entrepreneurs. Recognize the gift of time and support when starting a business.

  • The cut flower industry offers unique opportunities, such as selling directly to consumers and low barriers to entry.

  • Balance is key for family women and business owners.

  • Asking for help and accepting support is important for success.

  • Distinguish between working on the business and working within the business.

  • Value personal financial health for business and financial success.

Chapters of Interest:

00:29 LeeeAnn’s Journey to Specializing in Dahlias

01:27 Phases of LeeAnn's Business

03:18 Nicheing Down and Hybridization

04:15 Discovering Gaps in the Market

06:01 Importance of Solving Problems in the Market

07:27 Looking Outside the Industry for Inspiration

08:46 Market Research for Identifying Opportunities

10:39 Opportunities for Innovation in the Cut Flower Market

12:31 Importance of Learning from Other Industries

13:27 Identifying Problems in the Cut Flower Market

14:26 What Makes a Business Great in the Cut Flower Industry

15:54 Importance of Customer Focus in Business

18:39 Identifying Opportunities in the Cut Flower Market

19:08 Expanding Options for New Farmers in the Industry

23:46 Importance of Focus and Elimination for Innovation

29:59 Recognizing the Gift of Time and Support

36:38 The Unique Opportunities in the Cut Flower Industry

41:59 Finding Balance as a Family Woman and Business Owner

46:20 The Importance of Asking for Help and Accepting Support

52:01 Working on the Business vs. Working in the Business

56:33 Valuing Personal Financial Health for Business Success

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Plan, ProfitJennifer MarksSFFFComment