Galena Berkompas of Micro Flower Farm (SFFF2)

(The Six Figure Flower Farming Podcast, Episode #2)

Episode Summary:

Galena of Micro Flower Farm shares her journey of starting a flower farming business and using social media for marketing. She emphasizes the importance of focusing on gardening and growing content and avoiding controversial topics in order to maintain a positive environment online (We all need more of that!).

Galena discusses her approach to content creation and marketing, including the use of Instagram (on which she has over 600,000 followers) and email. She also addresses changes in the Instagram algorithm and how to deal with negativity on social media. Galena highlights the value of answering audience questions and the importance of work-life balance in managing social media.

In this conversation, Galena and Jenny discuss the impact of their work and the importance of reputation. They also talk about the challenges and rewards of being active on social media. Galena shares her perspective on the profitability of her farm and the importance of setting goals.

They also discuss the importance of focusing on specific flowers and analyzing market demand, along with providing gentle advice for those starting a flower farm business.

Key Takeaways:

  • Focus on creating content related to your niche/your customers, and avoid controversial topics to unite your audience on social media.

  • Utilize Instagram and email marketing to reach and engage with your target audience.

  • Consider the changes in the Instagram algorithm and adapt your content strategy accordingly.

  • Respond to audience questions and address recurring topics to provide value and build your reputation.

  • Maintain a healthy work-life balance and regularly evaluate the time spent on social media.

Chapters of Interest:

00:00 Introduction and Background

02:24 Approach to Social Media and Marketing

05:11 Starting a Garden and Business

08:31 Content Creation and Marketing Approach

13:21 Using Instagram and Email for Marketing

21:42 Changes in Instagram Algorithm

23:06 Dealing with Negativity on Social Media

26:26 Creating Content for Education and Marketing

29:42 Answering Audience Questions

32:16 Time Spent on Social Media

34:13 Return on Investment in Social Media

34:41 Impact and Reputation

36:04 Balancing Social Media

38:57 Being Relatable

42:13 Profitability in Farming

48:12 Investing in the Business

53:55 Focusing on Specific Flowers

59:12 Analyzing Numbers and Market Demand

01:02:20 Starting a Flower Farm Business

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MarketJennifer MarksSFFFComment